Eurospan Sales, Marketing and Distribution for Academic and Professional Publishers

Education

Teachers College Press testimonial

Eurospan’s new Education marketing division combines publishers such as Harvard Education Press, National Science Teachers Association, Pembroke Publishers and Teachers College Press.

By association with Eurospan, each education publisher is able to transfer the following costs:

MARKETING

  • Costs associated with developing an annual marketing strategy
  • New Title Announcements (NTAs) on all key titles
  • Production of publisher-branded leaflets and catalogues
  • All mail costs (postage/envelopes/enclosing)
  • Monthly e-alerts by subject and by title
  • Branded advertising as appropriate
  • Review copy dispatches to professional journals
  • Professional and academic conference displays
  • The pro rata costs as above of inclusion of relevant titles in Eurospan’s subject catalogues

SALES

  • Key account management (wholesalers, library suppliers, bookstores and internet retailers)
  • Bookstore representation
  • All commission/fees
  • Presentation of new titles to regional sales representatives seasonally
  • Participation in the Amazon Advantage programme (amazon.co.uk)
  • Telemarketing
  • Inspection copy programme for titles with text potential
  • Participation at key international book fairs (e.g. London, Frankfurt, Delhi and Beijing)
  • Registration of all titles within the Nielson Bookdata and PubEasy bibliographic systems
  • Inclusion of new, recent and bestselling backlist titles in Eurospan’s online bookstore

DISTRIBUTION

  • Sea and air freight into the UK
  • Stock insurance and all disbursements
  • Warehousing, inventory control and maintenance
  • Costs associated with the establishment of local pricing and bookseller account set-up (discounts, payment terms, etc.)
  • Order processing and customer services
  • Postage and packing on customer orders
  • Cost of reseller discount
  • Sales reporting by title and, if required, by region/customer
  • Credit management and control/cash collection
  • Bad debts

In addition, publishers are assigned a dedicated Sales & Marketing Manager working within Eurospan’s Academic, Professional and Trade publisher group. Regular communication on product and strategy is encouraged and feedback on sales and marketing activities undertaken is regularly provided.

Except in the case of displays at international book fairs - which are re-chargeable at cost - all of the above functions to include many more of lesser significance that are not mentioned here, are paid for by Eurospan, not the client publisher. There are no hidden charges.

Including:

  • Australian Council for Educational Research - ACER Press
  • Harvard Education Press
  • International Literacy Association
  • International Society for Technology in Education - ISTE
  • National Association for the Education of Young Children – NAEYC
  • National Council of Teachers of Mathematics
  • National Science Teachers Association
  • Pembroke Publishers
  • Redleaf Press
  • Stenhouse Publishers
  • Stylus Publishing
  • Teachers College Press

 

Click images below to view or download recent promotional literature

2016 Autumn-Winter Education leaflet

2016 Early Childhood Education leaflet

2016 Harvard Education Press leaflet

2016 Stenhouse Literacy leaflet

2016 Teachers College Press Education leaflet

2016 TESOL Press English Language Learning leaflet